Agenda

Thursday – February 16th

2:00pm – 5:00pm
Pre-Conference Grassroots Seminar (separate ticket required)
++Separate Ticket Required++
This optional seminar ticketed seminar is run in partnership with the Grassroots Professional Network and is only open to Reeds attendees with a separate ticket. Click here for the agenda.

6:00pm – 8:00pm
Reed Awards Conference Opening Night Party
Sponsored by Chris Russell Consulting

Friday – February 17th

9:00am – 10:00am
Registration and Breakfast

10:00am – 11:00am
Where the Campaign Industry Goes from Here
The 2016 election results pose real questions for the campaign industry. How will survey researchers adjust? Has Trump’s success actually made it tougher for consultants to pitch their services? In this session, we’ll take an in depth look at the implications for the future of our industry with a group of top political pros.

Moderator: Shane D’Aprile, Co-Owner, Campaigns & Elections

Speakers
Mike Leavitt, Co-Founder, Red Maverick Media
Holly Turner, Partner and CFO, Stampede Consulting
Rick Ridder, President and Co-Founder, RBI Strategies & Research
Chuck Rocha, Founder, Solidarity Strategies

11:00am – 11:30am
Morning Break & Exhibitor Networking

11:30am – 12:15pm

Is Political Polling Truly Broken?
There’s no sugarcoating it: 2016 was a bad year for political pollsters. So what now? The industry’s best survey researchers are figuring out what’s happening and working to restore confidence in their trade. In this session, hear from leading pollsters on what went wrong and the varied prescriptions for fixing it.

Moderator: Sean J. Miller, Editor, Campaigns & Elections

Speakers:
Jason Boxt, Executive Vice President, Penn Schoen Berland
Cory Brown, Senior Vice President, Cygnal
Adam Probolsky, CEO, Probolsky Research

With Direct Mail, Is Less Really More?
In an age of hyper-targeting, the dilemma for direct mail efforts is getting the universe right. Is a mail approach that resembles targeted digital the new paradigm? Could prioritizing efficiency in your mail program come at an electoral cost? In this session we’ll ask direct mail consultants and analytics pros how to best identify the mail strategy that fits your race.

Moderator: Shane D’Aprile, Co-Owner, Campaigns & Elections

Speakers
Chris Cooper, Founder, Convergence Targeted Communications
Chris Russell, President, Chris Russell Consulting LLC
Elena Neely, United States Postal Service
Erica Walters, Partner, Terris Barnes & Walters
Chris Grant, Vice President, Axiom Strategies

12:15pm – 1:00pm
Lunch

1:00pm – 1:30pm
Fireside Chat

1:30pm – 2:15pm

Grassroots Efforts that Broke Through the Presidential Noise
The campaigns at the top of the ballot sucked up all of the oxygen this year, so what grassroots and advocacy efforts broke through elsewhere and how did those running issue efforts do it? In this session, you’ll hear about campaign efforts that may have flown under the radar this cycle, but broke new tactical ground.

Moderator: Josh Habursky, Chairman, Grassroots Professional Network

Speakers
Michael O’Brien, Public Affairs Manager, Association of Equipment Manufacturers
Bryan Fratkin, Founder, Whistle Stop Digital
Sue Zoldak, Founder & Owner, The Zoldak Agency
Michael Bezruki, Director, Grassroots Programs, National Association of Home Builders

Roundtable Discussion
Transparency In the Digital Advertising Space

Discussion Facilitator
Theresa Mueller, Rubicon Project

Roundtable Discussion
Get Smart: Strategies for Ensuring Clients Pay On Time

Discussion Facilitator
Paul Westcott, Director of Marketing and Communications, L2

2:15pm – 2:30pm
Afternoon Break & Exhibitor Networking

2:30pm – 3:30pm
Data Analytics Down the Ballot
Coming off an election cycle that essentially turned every piece of conventional campaign wisdom on its head, digital professionals largely emerged stronger. But a full four years after Obama’s reelect, one thing is clear: scaling data analytics down ballot remains a challenging proposition. Hear from some of the industry’s top pros on what the last four years have taught us, and how to properly assess and scale these techniques.

Moderator: Colin Delany, Editor, Epolitics.com

Speakers
Adam Rosenblatt, Senior Strategist, Penn Schoen Berland
Ross Hunt, Partner, Murphy Nasica Associates
Kathryn Poindexter, Director of Political Strategy, Analyst Institute
Brent McGoldrick, CEO, Deep Root Analytics
Jesse Stinebring, Political Analyst, Civis Analytics

Roundtable Discussion
From Staffing to Cashflow, Managing Your Consulting Business in Off-Years

Discussion Facilitator:
Michelle Coyle, Founder, BGSD Strategies

Roundtable Discussion
Harnessing the Power of Content Marketing for Your Business

Discussion Facilitator:
Shane Greer, Co-Owner, Campaigns & Elections

3:30pm – 4:15pm

A New Paradigm for TV Ad Spend?
For the first time in more than 20 years, political ad spending fell across the board last year. The initial estimates suggest actual ad spending was as much as half a billion dollars lower than forecast. So what does this unconventional cycle tell us about advertising in the next two election cycles? And what might it mean for your campaigns and business?

Moderator: Shane D’Aprile, Co-Owner, Campaigns & Elections

Speakers:
Rob Aho, Partner, BrabenderCox
Kim Alfano, Founder, Alfano Communications
Kelly Gibson, Partner, Hamburger Gibson Creative
Paul Winn, COO, Smart Media Group

6:00pm – 7:00pm

Reed Awards Cocktail Reception

7:00pm – 9:00pm

Reed Awards Ceremony & Dinner
Sponsored by L2

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