Agenda

February 19, 2020

9:00am – 3:00pm

Democratic Strategy Session: View Agenda HERE!

Venue: The Garage at Tech Square, 848 Spring St NW, Atlanta, Ga 30308

Open to Democratic Reed attendees only: additional registration required

Republican Strategy Session: View Agenda HERE!

Venue: The 155 at Southern Exchange, 155 Carnegie Way, Atlanta, GA 30303

Open to Republican Reed attendees only: additional registration required

To View Each Session Agenda Click HERE!

6:30pm – 9:00pm

Opening Night Party 

Venue: SweetWater Brewery, 195 Ottley Dr NE, Atlanta, GA 30324

Open to all Reeds attendees

       

Sponsored by ampersand & effectv

FEBRUARY 20, 2020

VENUE: LOUDERMILK CONFERENCE CENTER, 40 Courtland St NE, Atlanta, GA 30303

8:00am – 9:00am

Registration & Breakfast

Sponsored by mv digital

9:00am – 10:00am

Panel Discussion: Forecasting the New Political Landscape: How 2020 Will Impact Your Business and the.Direction of the Industry 

10:00am – 10:20am

Morning Fireside Chat: Reaching OTT Voters: Insights On How They’re Consuming Media and How Campaigns Can Move Them

Sponsored by Premion

10:20am – 10:45am

Morning Networking Break  

10:45am – 11:45am

Talk One: A Framework for Meaningful Digital Ad Regulation


Talk Two: Shifting Consumption Trends: Here’s What Matters for Political Advertisers in 2020


Talk Three: Fireside Chat: Data, Targeting and Video from the Leading Video Providers in Political Advertising

     

Talk Three Sponsored by ampersand & effectv

11:45am – 12:30pm

Panel Discussion One: New Approaches to Testing: From Video Creative to Direct Mail  

Panel Discussion Two: Business Strategy in an Off-Year: Why You Need to Start Planning Now

12:30pm – 1:30pm

Lunch

Sponsored by Resonate

1:30pm – 2:15pm

Talk One: Clear Ethical Guardrails: Campaign Professionals Need to Set Them. Here’s How.


Talk Two:
Change the Image, Change the Perception: Learn the importance of selecting the right visuals for your political advertising

Talk 2 sponsored by Getty Images

2:15pm – 2:30pm

Afternoon Networking Break

2:30pm – 3:30pm

Roundtable 1: Under-Promise and Over Deliver? Managing Client Expectations


Roundtable 2: Navigating Disclosure and Ad Policy Changes from Google and Facebook 


Roundtable 3: Advice for New Firm Owners: From Tax Strategy to Client Retention 


Roundtable 4: Voter Targeting, Privacy and Compliance

Roundtable 5: How to Leverage Intellectual Property Rights in Political Advertising

Evening Portion Venue: Southern Exchange – Whitehall Ballroom, 200 Peachtree St. NW, Atlanta, GA 30303

6:00pm – 10:00pm

Reed Awards Reception, Ceremony & Party

Take your place at the agenda-setting political campaign technology conference.