2018 Reeds Agenda

The campaign industry is changing. Don’t get left behind. We’ve designed the 2018 Reeds Conference to bring together the industry’s best and assess the state of the industry across a series of key verticals from advertising and buying to direct mail and digital.


Monday, February 26th

Daytime – Citadel
Optional Grassroots Workshop – view agenda (separate ticket required)

Organized social and networking opportunities



6:00 pm – 8:00 pm 

Opening Night Party @
547 King Street


Tuesday, February 27th

Daytime – American Theater 

Reeds Conference Agenda:

8:30 am – 9:30 am 

Registration and Breakfast

9:30 am – 10:30 am

Main Ballroom

The State of the Political Campaign Industry

Talk OneFake News: 2016 was a cakewalk. Here’s what’s coming in ‘18 and ’20, and how you can prepare your clients

Speaker: Melissa Ryan, Factual Democracy Project

Talk TwoDigital Advertising in 2018: The shift toward quality and transparency.

Speaker: Loren Merchan, Revolution Messaging  

Talk ThreeShow Me the Money: How political spending patterns are shifting and what it means for the midterm cycle and beyond

Speaker: Tom Newhouse, Convergence Media

10:30am – 11:00am

Fireside Chat

Messaging in 2018: What We Should and Shouldn’t Take from Alabama’s Senate Race

Speaker: Joe Trippi, Joe Trippi and Associates


11:00 am – 11:15 am

Morning Break & Exhibitor Networking


11:15 am – 12:00 pm

Main Ballroom

Main Stage Talk One: TV Advertising and Buying: A Fully Integrated Future?

Speaker: Leah Casterlin, Media Fortitude Partners

Main Stage Talk Two:

Breaching the Bubble: Establishing An Effective Counter Narrative In An Era of Echo Chambers (Sponsored by Resonate)

Speaker: Daniel Scantlebury, Resonate

11:15 am – 12:00 pm

Theater Breakout Room

Engaging Hard-to-Reach Audiences for Advocacy Purposes


Joshua Habursky, Grassroots Professional Network

Lauren Crawford Shaver, Forbes Tate Partners

Adam Taliaferro, Bristol Myers Squibb

Stephanie Vance, Advocacy Associates

Matthew Wright, Children’s Hospital Association


11:15 am – 12:00 pm

Stars Breakout Room

Communications and Media Relations: Finding Objectivity in a New Age


Josh Nanberg, Ampersand Strategies

Kara Turrentine, Turrency Political


Chris Wilson, WPA Intelligence


12:00 pm – 1:00 pm
Lunch sponsored by Political Marketing + Media

Navigating Live Sports and Politics: Insights from a bipartisan study of local sports fans and their voter profiles and viewing habits


Stephen Ullman, Political Marketing + Media

Alex Lundry, Deep Root Analytics


1:00 pm – 2:00 pm
“Dame It All to Hell” Live Podcast Recording

Tracy Dietz, DonorBureau

Kelly Grace Gibson, Hamburger Gibson Creative  


2:00 pm – 2:45 pm
Main Ballroom

Main Stage Talk One:From Consultant to Constituent Activist: Lessons In Advocacy

Speaker: Laura Packard, PowerThru Consulting


The Perils of International Consulting: Stories from the Frontlines
Fireside Chat with John Phillips, Aristotle


2:00 pm – 2:45 pm
Theater Room Breakout Session

Brokering a Peace: Strategies for Client-Candidate Relations


Jason Boxt, PSB Research  

Michael Lawler, Checkmate Strategies

Michelle Coyle, BGSD Strategies

Kendall Tucker, Polis


2:00 pm – 2:45 pm
Stars Room Roundtable Discussions


Roundtable 1Diversifying Your Firm: Where, When, and How?

Roundtable 2Defining Digital Measurement: Getting to What Really Matters for Your Online Campaigns

(Sponsored by Media IQ)

Facilitator: Jesse Contario  


2:45 pm – 3:15 pm
Afternoon Break & Exhibitor Networking


3:15 pm – 4:00 pm

Main Ballroom


Status Report Roundtable Discussions

To conclude the day portion of the Reeds Conference, gather with fellow practitioners from your sector of the industry to discuss the current state of play and share ideas for the cycle ahead. Each of our roundtables will have a discussion facilitator from the requisite industry vertical.

Roundtable 1: Direct Mail – Facilitator: Chris Russell, Checkmate Strategies  

Roundtable 2: Advertising and Buying (Digital + Traditional) – Facilitator: Brain Franklin, Impact Politics   

Roundtable 3: Political Fundraising – Facilitator: Tiffany Delgado, The Lukens Company 

Roundtable 4: Public Affairs and Advocacy – Facilitator: Brent Comstock, BCOM Solutions

Roundtable 5: International Consulting – Facilitator: Shane Greer, Campaigns & Elections  


Evening – William Aiken House

6:00 pm – 7:00 pm

Cocktail hour

7:00 pm – until

Reeds Ceremony and Reception

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