As Founder and Owner of Zoldak Victory and The Zoldak Agency, Sue gets to do what she loves best – win campaigns. At the heart of every campaign? Cutting-edge digital techniques and hard-driving messages. Due to client demand, Sue went on her own and built a public affairs agency in 2016 at the nexus of political strategy, data and research, and Madison Avenue-style advertising. Named by Campaigns & Elections Reed Awards “Best Public Affairs Firm” in 2018 and 2019, The Zoldak Agency has also won six Pollie Awards since its founding, the “Oscar’s of the political industry,” including Public Affairs Best in Show and Best Use of Social Media.
In 2019, Sue launches two new firms, Zoldak Research, a public opinion polling firm, and Zoldak Victory, a Republican political ad agency. Sue is quoted often in the media as a Republican commentator and digital strategist. MIT Tech Review wrote, “Put simply, she’s a go-to person for companies and organizations determined to shape public policy.” Sue is also the founder of DC Media Peeps, a networking group for public affairs, PR, communications, and creative professionals.
She is an adjunct professor for digital strategy at George Washington University’s Graduate School of Political Management and she sits on the Board of RightNOW Women PAC, dedicated to raising funds for Republican women running for office. Sue has a Bachelor of Arts in Economics from the University of Michigan and a Master’s in Public Policy from Georgetown University’s McCourt School of Public Policy.