Agenda

September 8, 2021

12:00pm – 4:00pm

Democratic Strategy Session: View Agenda HERE!

Venue: District Architecture Center, 421 7th St NW, Washington, DC 20004

Open to Democratic Reed attendees only: additional registration required

Republican Strategy Session: View Agenda HERE!

Venue: Nationals Park, 1500 S Capitol St SE, Washington, DC 20003 (Centerfield Gate)

Open to Republican Reed attendees only: additional registration required

6:00pm – 10:00pm

Reed Awards Reception, Ceremony & Party 

Venue: Nationals Park, 1500 S Capitol St SE, Washington, DC 20003 (Centerfield Gate)

Open to all Reeds attendees

September 9, 2021

Reeds Conference Venue: Dock5 Union Market, 1309 5th St NE, Washington, DC 20002

9:00am – 10:00am

 Registration & Breakfast

Sponsored by StackAdapt

10:00am – 10:20am

Growth and Acquisition: Steering Your Political Firm To Expansion

10:20am – 10:40am

Challenges and Opportunities for Political Firm Owners: Growing Your Business Through the Next Campaign Cycle 

10:40am – 11:00am

Campaign Mail in 2022: This Isn’t Your Father’s Direct Mail

Sponsored by Snailworks

11:00am – 11:30am

Morning Networking Break

11:30am – 12:00pm

The New Rules for Advertising Success With Streaming TV

Sponsored by Premion

12:00pm – 12:30pm

Digital Media Strategies: Targeting Hispanic/Latinx Constituents

Sponsored by H Code

12:30pm – 1:45pm

Lunch + Networking 

1:45pm – 2:30pm

The Media Buying Landscape: Opportunities and Challenges for the ’22 Midterm Cycle

2:30pm – 3:00pm

Politically Invisible In America: How to Reach and Engage the 17 Million Mislisted Voters 

Sponsored by Resonate

3:00pm – 3:15pm

Afternoon Networking Break

3:15pm – 4:00pm

Roundtable Discussions

Roundtable One: Privacy and Campaign Outreach In a New Age

Roundtable Two: Digital Fundraising: Tools and Tactics

Roundtable Three: The Reach Sweet Spot: Targeting Your Audience with Both Cookie + Non-Cookie Strategies to Double Your Impact (Sponsored by MiQ)

Roundtable Four: Streamline Political Media Payments with New FastPay & Strata Integration (Sponsored by FastPay) 

Roundtable Five: How to Win CTV and Influence Voters (Sponsored by Xandr) 

4:00pm – 5:00pm

Firm Owner Symposium: Launching, Expanding and Building Your Business

Take your place at the agenda-setting political campaign technology conference.