Brian Franklin

Brian Franklin

President, Impact Politics



Brian Franklin is President of Impact Politics and has provided marketing strategy, creative direction, language development, and writing services to over a hundred political campaigns, organizations, agencies, and corporations. He has led Impact Politics’ work for numerous federal, state, county candidate, ballot initiative, public advocacy, and non-profit campaigns, as well as ad development and online media strategy for  international advocacy campaigns.

Brian’s work has earned prestigious national political advertising awards, such as Pollie Awards for Best Overall Internet Campaign, Best Overall Campaign Use of Negative Contrast, Best Use of Facebook Advertising, Best Use of Search Engine Advertising, Best Use of Humor in an Online Ad, Best Online Ads, and more.  Brian has also won a Campaigns and Elections Reed Award for Best Online Targeting.

Brian is a Board Member of the American the American Association of Political Consultants and co-Chair of their Technology Committee. He is the author of numerous articles in Campaigns and Elections magazine as well as on political blogs.

In addition to his leadership role in the American Association of Political Consultants, Brian is also a member of the International Association of Political Consultants, Society for Consumer Psychology, Behavior Science and Policy Association and the International Society of Political Psychology. Additionally, Brian serves on the University of Florida’s Political Communications Advisory Council.

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