Leah Casterlin

Leah Casterlin

Founding Partner, Media Fortitude



With 16+ years of experience in political media buying, Leah was one of the first political buyers to embrace digital media in 2012, when most campaigns chose to stick only to traditional media. She executed the first political addressable cable buy in New Jersey, and the first political addressable buy in the U.S. for Comcast. Recently, Leah planned and successfully executed a digital-only campaign for Rutgers University. Leah is also skilled in the creative, production, and direct mail process. Having worked for a small firm for most of her career, she is also well versed in how to run a business. Graduate of Rutgers University (B.A., Political Science, Journalism).

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