Reed Awards Conference Agenda

February 21, 2019
Venue: Trinity Hall

8:00am – 9:00am

Registration and Breakfast

9:00am – 9:15am

The State of Campaigning – 2019 C&E Industry Survey Results

9:15am – 10:15am

Panel Discussion
What’s Next for the Campaign Industry? From Trust & Transparency to Strategy & Tactics

Panel Moderator: Shane D’Aprile, Campaigns & Elections
Speakers:
Kelly Grace Gibson, Hamburger Gibson Creative
Kara Turrentine, Turrency Political
Rob Aho, Brabender Cox
Ashlee Rich Stephenson, WPA Intelligence 

10:15am – 10:45am

Morning Networking Break

10:45am – 11:45am 

Talk One
How Advanced TV and Cross-Screen Planning are Shaping Political Media (or should be)
Speaker: Andrew Roos, GPS Impact

Talk Two 
Rethinking Our Digital Creative: Why Consultants Need to Get Better Ahead of 2020
Speaker: Cheryl Hori, Pacific Campaign House

Talk Three
The New TV
Sponsored by Comcast Spotlight & NCC Media
Speaker: Andrea Zapata, Comcast Spotlight

11:45am – 12:30pm

Panel Discussion One
An Ethical Framework for Modern Consulting

Panel Moderator: Colin Delany, Epolitics
Speakers:
Sonia Van Meter, Stanford Campaigns
Laura Packard, PowerThru Consulting
Spencer Sullivan, RumbleUp

Panel Discussion Two
First One Out the Door: Tactics for Getting Paid

Panel Moderator: Tracy Dietz, DonorBureau
Speakers:
Chuck Rocha, Solidarity Strategies
Chris Massicotte, DSPolitical 
Ray Zaborney, Red Maverick Media 
Steve Roberts, Holtzman Vogel Josefiak Torchinsky PLLC

12:30pm – 1:15pm
Lunch Talk
Political Intenders: Uncovering Voter Intent
Sponsored by Zeta Global
Lunch Speaker: Eric Presbrey, President of Zeta’s ZX Division

1:15pm – 2:00pm 

Talk One  
The Old Guard is Dead: Combining Old Techniques and New Media to Win
Speaker: Will Ritter, POOLHOUSE

Talk Two
Willie Nelson & TV Targeting: The Outlaw Movement of Media Optimization
Sponsored by Deep Root Analytics
Speaker: Luke Frans, Deep Root Analytics 

2:00pm – 2:15pm

Afternoon Networking Break

2:15pm – 3:00pm

Roundtable One
Raising Your Personal Cybersecurity Game

Roundtable Two
Managing Your Firm’s Brand: From Reputation Building to Crisis Management

Roundtable Three
TV + Digital: Understanding the Intersection
Sponsored by MiQ

Roundtable Four
Image Matters: The Power and Risk of Visual Persuasion
Sponsored by Getty Images