The Reed Awards are expanding their spotlight. Long recognized as a gold standard for excellence in political campaigning and advocacy, the Reeds are now opening their stage to more of the groundbreaking creative work being done by brands, NGOs, philanthropic organizations, and social impact agencies.
Starting this year, new categories will honor public service and awareness campaigns, brand-led impact initiatives, and cause-driven marketing efforts that inspire action and drive change.
From health and safety campaigns to brand-led sustainability initiatives to philanthropic efforts that mobilize volunteers and donors, the Reeds is now recognizing the full spectrum of campaigns that shape our world.
For agencies and organizations working outside the traditional political sphere, this is your chance to stand shoulder-to-shoulder with the campaign industry’s biggest strategists and creators. Whether your team is leading a brand-led social impact effort, driving philanthropic engagement, or producing regional or national awareness campaigns, the Reed Awards is the place to see that work recognized.
Our new categories are organized into three different subgroups: Social Impact – Advocacy & Public Service Campaigns, Social Impact – Consumer Brands, and Social Impact – Philanthropic & NGO.
Entrants can include work done by agencies, nonprofit partners, or public institutions leading the charge on campaigns that prioritize broad public awareness. Whether it’s a public health PSA, a campaign highlighting safety or preparedness, or an initiative aimed at shaping public attitudes around a pressing issue, these awards celebrate the best in communications that make a measurable impact on how people think and act.
New to the Reed Awards? See the kind of work that wins here. And view all the new categories for this year here.