Agenda
10:30 am
5:00 pm
Democratic Strategy Session (Optional) – March 20th (SOLD OUT)
10:30am - 11:30am
Registration and Networking
11:30am - 12:00pm
Keynote Talk: Everything I Learned Building a $12M a Year Company, And Then Declaring Bankruptcy
12:00pm - 1:00pm
Lunch (Courtesy of Turn It Blue Digital)
1:00pm - 1:30pm
Business Planning for the Long-Term: Setting Your Political Business Up to Scale
1:45pm - 2:15pm
Biden in a Landslide: The Case for Democratic Optimism in the 2024 Elections (and How to Make it So) (Presented by MeanGreen Media)
2:15pm - 2:45pm
Afternoon Networking Break
2:45pm - 3:15pm
Navigating the Complexities of Political CTV: Strategy and Tactics for Election 2024 (Sponsored by Premion)
3:15pm - 4:00pm
All About that Base Vote: Successfully Engaging Voters of Color in 2024
4:15pm - 5:00pm
Strategic Outlook: Messaging and Organizing Priorities for Democrats in ‘24
Republican Strategy Session (Optional) – March 20th (SOLD OUT)
10:30am - 11:30am
Registration and Networking
11:30am - 12:00pm
Keynote Talk
12:00pm - 1:00pm
Lunch (Courtesy of Holtzman Vogel)
1:00pm - 1:30pm
Navigating the Complexities of Political CTV: Strategy and Tactics for Election 2024 (Sponsored by Premion)
1:45pm - 2:15pm
Business Planning for the Long-Term: Setting Your Political Business Up to Scale
2:15pm - 2:45pm
Afternoon Networking Break
2:45pm - 3:15pm
Win of The Century: 2023 Charleston Mayoral Race (Sponsored by i360)
3:15pm - 4:00pm
Strategic Outlook: Republican Messaging Down-Ballot in a Presidential Year
4:15pm - 5:00pm
Zen and the Art of Political Agency Maintenance: Building Businesses on the Right
8:15 am
9:15 am
10:00 am
10:45 am
11:00 am
11:45 am
12:15 pm
1:00 pm
1:45 pm
2:15 pm
3:00 pm
3:15 pm
4:00 pm
6:00 pm
Are the Robots Really Here to Replace You? How Political Firms are Integrating AI Into Their Workflow and What It Will Look Like for Campaigns and Firms in ’24
Building Bridges: Advanced Programmatic Targeting Strategies
Presented by IQM
Do This, Not That: Political Business Management Edition. Strategies to Achieve Sustainable Growth
Navigating the Streaming Voter Era and Maximizing Connected TV
Presented by LG Ads
Small Group Discussions
Roundtable One: Strategic Partnerships, Acquisitions and Consolidation: How the Economics of the Campaign Industry Are Changing
Roundtable Two: Targeting and Transparency: Creating Successful, Privacy-Forward Ad Campaigns. (Presented by AdRoll)
Roundtable Three: People Vote With Their Phones: Effective Strategies for Maximizing Success In Your Client's Texting and Calling Programs (Presented by GetThru)
Workshop: Developing Strategies to Recognize and Address Burnout in the Political Workplace
Lunch
Courtesy of Tele-Town Hall and Telephone Town Hall Meetings
How to Accurately Reach Hispanic Likely Voters and Win in 2024
Presented by TelevisaUnivision